I’m presently part of Sephora’s in-house creative team, helping bring the brand’s beauty storytelling to life across social and digital channels. I produce and edit high-performing videos for both paid media and organic social campaigns in English and Spanish. I collaborated closely with marketing, production, and creative teams to align content with campaign goals, piloted a new product-centric video program, and managed assistant and freelance editors to ensure consistent quality. Always seeking new ways to work smarter, I spearheaded the integration of AI tools into post-production, streamlining workflows and expanding creative possibilities. Whether it was launching a multi-platform campaign or creating quick-turn content that resonated with diverse audiences, my goal was always the same — craft compelling visuals that inspire, engage, and perform.