lululemon
lululemon social content
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lululemon social content
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lululemon social content
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From 2015 to 2018, I was the visual storyteller behind lululemon’s Southern California region, blending photography, social media strategy, and community connection. As the photographer for over 30 store ambassadors, I captured authentic, high-energy images that brought lululemon’s brand values to life. I managed multiple content calendars across Instagram, Facebook, and Twitter, tailoring each post to amplify local voices while staying true to the company’s global brand identity. Beyond posting pretty pictures, I used strategic planning and on-the-ground relationships to grow engagement, strengthen community ties, and pilot new brand guidelines for lululemon’s Global Ambassador program — helping position Southern California as a vibrant, connected hub within the brand’s worldwide network.
