I’m a creative strategist and storyteller who thrives where culture, content, and community intersect. With a track record of producing high-impact social campaigns for brands like Sephora, lululemon, and The Class by Taryn Toomey, I know how to craft narratives that not only capture attention but spark conversation. My background spans photography, video production, copywriting, and campaign management—often wearing multiple hats to ensure a project lands with the right look, tone, and emotional resonance.
I excel at turning complex brand goals into engaging, platform-native content strategies that feel effortless to the audience but are rooted in data, audience insights, and meticulous planning. Whether launching region-wide social initiatives, leading creative production, or managing cross-functional campaigns, my focus is always on creating work that breaks through the noise and builds lasting brand love.
Driven, adaptable, and obsessed with delivering results, I bring both the creative vision and operational discipline needed to lead high-stakes projects from concept to execution—always with an eye on what will get people talking for the right reasons.